Pub. 1 Issue 4

VIRGINIA AUTO DEALER www.vada.com 2 CONTENTS ISSUE 4 2019-2020 8 © 2020VirginiaAutomobileDealersAssociation(VADA) |ThenewsLINKGroup,LLC.Allrightsreserved. Virginia Auto Dealer is published four times each year by The newsLINK Group, LLC for VADA and is the official publication for the association. The information contained in this publication is intended to provide general information for review and consideration. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended thatyoucontactanattorneyas toyourspecificcircumstances.Thestatementsandopinionsexpressed in this publication are those of the individual authors and do not necessarily represent the views of the association, itsboardofdirectors,or thepublisher.Likewise, theappearanceofadvertisementswithin this publication do not constitute an endorsement or recommendation of any product or service advertised. Virginia Auto Dealer is a collective work and as such some articles are submitted by authors who are independent of VADA. While VADA and The newsLINK Group encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact The newsLINK Group at 855-747-4003. 16 If you are interested in advertising, contact: Don Brown (v) 813.423.1429 dfbrown@frontier.com MagazineWebsite 10 3 Message fromPresident and CEODon Hall 6 Thank You to Our Endorsed Sponsors 8 Social Media Some problems you don’t want: legal problems, negative publicity for your business, and the compliance issues that face all car dealerships. 10 Auto Brands and Social Media Selling cars is a great business to be in, but the rules have changed in some ways as a result of the internet and social media websites. 14 Geo-targeting Great marketing is the art of selling the right thing at the right time to the right person. For example, suppose it’s raining outside. 16 VADA’s Time Dealer of the Year Nominee, William Farrell 20 The Wow Factor WOW FACTOR! Have you noticed how Customer Retention is the new buzzword? 22 Dealer Website ADA Dealer Compliance Issues The Americans with Disabilities Act (ADA) has generated litigation claims since it was enacted into law several years ago.