Pub. 1 Issue 3

35 360-degree images that reveal as much as you’d see in person. Reason #3: 24/7 online wholesaling allows you to do more with less Let’s face it: We’re a 24/7 society. Ensuring your inventory is always online and ready for a sale keeps it moving, minimizing holding costs and boosting pro ts. As a buyer, being able to shop cars locally, any time, helps you get the cars your customers want without incurring transportation costs. Digital marketplaces almost always have lower fee structures, so there’s savings there, too. Reason #4: Smart wholesaling can increase your bottom line e more streamlined and e cient you are in the wholesale process, the more money falls to your bottom line. As a buyer, you have easy, round-the- clock access to the inventory your customers want. As a seller, you’re increasing the odds of selling your inventory quickly by exposing it locally, regionally and even nationally to a huge pool of potential buyers. More exposure leads to higher bidding, and potentially greater returns. e proliferation of wholesale digital marketplaces says a lot about how seriously brick-and- mortar auctions are taking on- line buying and selling. Across the board, these platforms are growing more competitive by streamlining and improving the online experience. And while it’s a great thing for you, know that all online auctions aren’t created equal. Here’s what you should be looking for to ensure you’re doing business in the right place: Auction times Online auction times vary from every 20 minutes to a full 24 hours. While shorter auction times might seem appealing for their potential to move invento- ry faster, the longer the auction, the more eyeballs sellers get on their listings. In turn, this gives buyers the time needed to do re- search and feel con dent they’ve got the objective information to make critical purchases. Manheim wholesale auctions, for example, have a consistent 24-hour process so dealers get the time they need to make informed purchases. Guaranteed First Bid™ Most online marketplaces o er bene ts that reduce the risk of buying online. Manheim’s Guaranteed First Bid (GFB), available exclusively through the Manheim Express app, guar- antees Manheim will pay you if the car doesn’t sell within 48 hours. It’s a win-win because you can still continue to market the vehicle knowing that if it doesn’t sell within that 48-hour time frame, Manheim will take it o your hands. 360° imaging Buyers want details about the interior, exterior and mechan- ical condition. e Manheim Express app o ers super high-quality 360-degree im- aging with pan-and-zoom fea- tures for full, un ltered views. Aside from being there, these views are as good as it gets. Quality of inventory e ManheimMarketplace has 90,000 vehicles available at any time, so no matter what your budget is or what you’re looking for, there’s a high probability you’re going to nd what you’re looking for. Post-sale process e front-to-back experience, including arbitration and pay- ment processing, can quickly become a dead end once a vehicle sells. Manheim can solve any post-sale problem with a trustworthy process dealers can believe in. For more information, contact Shari Diamond at Manheim: 404-719-3621 or shari.diamond@coxautoinc.com. Shari has been at Manheim since April, 2018 and leads the marketing efforts for Manheim Express, Manheim’s dealer-to-dealer solution to access fresh, local inventory straight off dealers’ lots. The caveat: Not all digital auctions are created equal