Pub. 1 Issue 2

VIRGINIA AUTO DEALER www.vada.com 4 VADA F or the past year and a half, VADA has had field repre- sentatives working with the dealers across the Com- monwealth, and the program has been a success. Jason Wilson, VADA’s General Manager would be the first to tell you it is old school. In the day and age of all things electronic, having VADA staff knocking on doors, as op- posed to sending an email, may seem counterproductive. However, Jason is quick to point out that VADA’s dealers are worth the investment. The face-to-face meeting simply cuts through the clutter of overloaded inboxes, unanswered voice mail messages and one more phone call to return, and VADA’s field reps are profession- als with a background in the auto industry, which makes their value to the membership increase exponentially. “We believe that when we shake a dealer’s hand, and ask what we can do to help him or her be a better dealer, that makes all the difference. We’re serious about our value to our membership. When one of our field reps meets with a dealer, they are in a great place to remind them of a program or a benefit. We can provide solutions in real time. We can answer questions,” says Jason, and “that complements everything that we do.” People are unique in how they respond to communication and process information, according to Jason, and VADA’s approach is one of marrying all methods: electronic, print and face-to-face in their objective of reaching and engaging their membership. “We want our membership to have the information they need, be apprised of changes as they occur, and have a path for engage- ment, and having our field reps right there, close by and available as the need arises, has proven to be a very good thing.” Field Reps We can provide solutions in real time. We can answer questions and interact with our members in a much more relatable way when we meet with them face-to-face.